Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Holloway Wins Downer Classic Top Step and $4K Ben's Super Prime; ISCorp's Sam Schneider Takes the Red Eye for Victory
Day 10 of the Tour of America's Dairyland presented by Wisconsin Milk Marketing took racers to Milwaukee's Eastside for the ISCorp Downer Classic presented by SmartChoiceMRI. Home to the Ben's Cycle Super Prime, this is the party of a race day where fans line the boards early and stay late, the kids' race multiple heats close out, a bike shop keg race takes to the streets, brats sizzle, dogs rule, and an overall sense of fun and good cheer envelops the day.
With Lauretta Hanson (Fearless Femme) sitting just one point ahead of Tina Pic (Pepper Palace) in the Boston Store Pro Women omnium and hefty primes on the line, teamwork and strategy were integral as 73 riders took to the line. Some maneuvering throughout, the race was calm before the storm of the Ben's Cycle Super Prime on the course backside just under 5 laps to go. Riders unclear on when the prime bell sounded, Ben's Cycle upped the final payout from $3,000 to $4,000, giving Pic and Cari Higgins (UnitedHealthCare) an equal share of the pie. Moments later, a $500 cash prime was in play as Higgins jumped from the field, blasted through the formation of a minor break, and grabbed the money pile with both hands. Two on the lap counter saw Pic tucked behind Pepper Palace teammate Courteney Lowe. The all-out sprint was in full force with one lap and just under one mile to go. Taking the victory after arriving in Wisconsin on the red eye was local favorite Samantha Schneider (ISCorp-SmartChoiceMRI). Schneider, currently 2nd Overall in the USA Cycling National Criterum Calendar (NCC) standings, saw ISCorp teammate Yussely standing to her right on the podium, with Pic taking third.
Pic reclaims the pink Boston Store leader jersey, with Lauretta Hanson (Fearless Femme) just twp points back. Hanson teammate Janelle Cole has the green Oarsman Capital Cat 2 Amateur jersey locked in her closet. ISCORP-SmarthChoiceMRI is atop not only the USA Cycling NCC team standing but the ToAD SmartChoiceMRI Pro Team Omnium standings as well. After two days, the Top 3 in the Lowlands Group GranFinale 3-Day Sprint Omnium competition: Lauren Ellis (New Zealand Cycling), Holly Mathews (ISCorp) and Fearless Femme's Amy Cutler.
The 108 Pro Men came to the line with thoughts of GC points, the $4,000 Ben's Super Prime, additional green, sprint points and the final two of 11 ToAD days of racing. It was a 90-minute contest of attacks, strategy, high speed, heavy primes, and heavier exhaustion. The plot thickened around 15 to go as Budget Forklift's Jack Bobridge took a huge solo flyer of the front, going hard and building the gap to north of twenty seconds. Looking worn but determined, Bobridge blasted out of sight. Field primes were aplenty but Bobridge pressed on with a single-sighted goal of victory. But it was heartbreak for Bobridge and the thousands of fans recruited into his cheer corner, as the backside Ben's Super Prime was announced. The field lit up for the cash, and closed the gap in the process. AltoVelo-Seasucker Daniel Holloway stole the $4,000 in cash from Ben's Cycle but suffering collateral damage was Bobridge as the break caught him and ultimately landing him in 65th for the day. Insult to injury, a $500 cash prime was now on the line and soon to line the pockets of Brandon Feehery (Astellas). The field on fire, either shattered or scattering for position, they all came back together with one final lap showing. Anyone's race. The crowd deep at the boards and hanging above from at stories tall parking structure, Downer Avenue was electric. In the end, history was made, as Holloway was the first racer to take home not only the Ben's Super Prime but the ISCorp Downer Classic vicotry itself. If there was any justice for Budget Forklift, Scott Sunderland took second as Camilo Ulloa (Liciclismo-Meta Colombia) rounded out the podium.
Sunderland stays in the Wisconsin Milk Marketing Board overall leader jersey going into the final day of ToAD, seven points of Alexander Ray (Silber Racing), with Feehery not out of reach nine points back. Billy Mulligan (LAPT) stays in the green Oarsman Capital Jersey Cat 2 Amateur Jersey. Budget Forklift stays atop the SmartChoice MRI Pro Team Standings. The Top 3 after two days in the Lowlands Group GranFinale 3-Day Sprint Omnium competition: Holloway and David Guttenplan (Isagenix-Seasucker) with Mitchell Mulhern (Budget Forklift) and Abel Auintara (Liciclismo) tied in third.
Tour of America's Dairyland presented by Wisconsin Milk Marketing Board concludes Sunday after 11 days with the East Tosa Gran Prix.
View previous race reports in the archive.