Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
FOR IMMEDIATE RELEASE
Wisconsin Milk Marketing Board Returns as Presenting Sponsor of 2010 Tour of America's Dairyland
Milwaukee, WI - Promoter Midwest Cycling Series has announced that Wisconsin Milk Marketing Board will return as the presenting sponsor of the Tour of America's Dairyland in 2010. Tentative dates of June 17-27, 2010, for the encore year of the Tour of America's Dairyland have also been announced.
"We are thrilled to have Wisconsin Milk Marketing Board back with us for a second year as we collectively promote the healthy benefits of cycling and dairy products," said Tour of America's Dairyland co-founder Bill Koch. "From the milk bottle presentations on the podium to the chocolate milk sampling from the Kemp's Moo Mobile to the gigantic cheese wheel prizing, Wisconsin Milk Marketing Board represented the dairy farm families of Wisconsin in a highly professional manner while creating a lot of fun and memorable moments throughout the Tour for racers and spectators alike."
"Positioning an active healthy lifestyle with dairy products just makes sense", says James Robson, CEO of the Wisconsin Milk Marketing Board. "The protein and nutrition packed into Wisconsin's vast array of dairy products are essential for peak athletic performance."
In its inaugural year, the 2009 Tour of America's Dairyland paid out over $85,000 in cash and primes (rider incentives) to racers of multiple categories across nine Wisconsin cities in 10 days. The Tour hosted three road races and seven criteriums, including the Downer Classic featuring the Ben's Cyclery Ultra Prime Party and the Waterloo Classic in downtown Waterloo, home of Trek Bicycles.
Continued Robson, "It all begins on the 13,000 dairy farms located across Wisconsin, which produce the highest quality milk necessary for our world famous cheeses and other dairy products that together truly make Wisconsin, America's Dairyland."
Chad Hartley (Team GEARGRINDER) took home the coveted yellow and white cowprint Overall Jersey in the Men's Pro 1/2 category, with Australian Jessie MacLean (Verducci/Breakaway) emerging as the Overall Pro Women's winner. In addition to the Overall jerseys and the coveted commemorative milk bottles, Overall winners in all categories received a 30-pound cheese wheel from either Sartori or Belgioioso and the Wisconsin Milk Marketing Board.
"Wisconsin Milk Marketing Board continues to demonstrate its support of an active, healthy lifestyle just as they did when they sponsored a women's elite pro team," continued Koch. "Every stop on the 2009 Tour of America's Dairyland included a women's Pro race, and the Tour will feature even more racing opportunities for women riders in 2010."
The Wisconsin cities of Blue Mounds, Grafton, Manitowoc, Fond du Lac, Sheboygan, Greenbush and Waukesha rounded out the 2009 Tour of America's Dairyland, which also featured live entertainment, family activities, and a sports expo. The 2010 Tour of America's Dairyland venue line-up will be announced soon.
Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.tourofamericasdairyland.com.
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For more information, please contact:
Marketing Communications, Tour of America's Dairyland
Vice President of Advertising, Wisconsin Milk Marketing Board