Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
FOR IMMEDIATE RELEASE
Wisconsin Milk Marketing Board Renews Tour of America's Dairyland Sponsorship; 2011 Dates Announced
Milwaukee, WI - The Wisconsin Milk Marketing Board will return in 2011 as presenting sponsor of the Tour of America's of Dairyland pro-am bicycling series across 11 Wisconsin communities.
"Tour of America's Dairyland is a healthy lifestyle event which benefits the family-owned Wisconsin dairy farms, cyclists of all abilities, and the entire state of Wisconsin," announced Dave Bavlnka, Wisconsin Milk Marketing Board Vice President of Advertising. "I am proud to announce that Wisconsin Milk Marketing Board is coming back for the third year."
Continued Bavlnka, "Sponsorship of the Tour allows us to position our nutrition packed dairy products in a highly competitive and exciting sporting activity where the participants fully embrace a healthy, active lifestyle and all of the nutritional benefits that can be derived from real dairy products."
Executive Director Jack Hirt also announced June 16-26, as the race dates for the 2011 Tour of America's Dairyland presented by Wisconsin Milk Marketing Board.
"Any racer that has been with us our first two years has experienced not only the refreshing and refueling nutrition of chocolate milk but the excitement that the Wisconsin Milk Marketing Board brings to Tour of America's Dairyland," said Hirt. "Closing day in Waukesha was unforgettable...I haven't seen that much anticipation over the arrival of the chocolate milk cart since snack time in grade school. Pete Leuer from Wisconsin Milk Marketing Board brought out the chocolate milk daily for the racers, and I think by day 11, he rivaled the podium girls in popularity."
Over $105,000 in cash and primes was paid out to racers of multiple categories during the Tour of America's Dairyland in 2010, which included the addition of the Women's 3/4 category and the Oarsman Capital Best Amateur jersey for men and women. Overall ridership in the Tour of America's Dairyland second year increased 70%, with several categories nearing capacity on some race days.
In 2010, Wauwatosa, Wis. native James Stemper (Kenda Pro Cycling presented by GEARGRINDER) took home the coveted yellow and white cowprint Overall Jersey in the Men's Pro 1/2 category, with Sarah Caravella (Team CARD) emerging as the Overall Pro Women's winner. Day 3 of the 2010 Tour of America's Dairyland, Giro d' Grafton, was a featured stop on the 2010 USA Crits Series calendar, which saw Rahsaan Bahati (Bahati Foundation) atop the podium in the coveted USA Crits stage jersey.
Sanctioned by USA Cycling, Tour of America's Dairyland presented by Wisconsin Milk Marketing Board will be announcing 2011 race venues and other improvements in the coming weeks.
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2010 Video/Photographs available upon request.
For more information, please contact:
Marketing Communications, Tour of America's Dairyland
Vice President of Advertising, Wisconsin Milk Marketing Board