Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Tour of America's Dairyland Sprints to Largest Competitive Cycling Event in U.S.
Wauwatosa, Wis. - After just three years in existence, Tour of America's Dairyland presented by Wisconsin Milk Marketing Board (ToAD) is now officially the largest competitive cycling event in the United States.
ToAD promoter Midwest Cycling Series, LLC, confirmed with USA Cycling the first place ranking, which is based on total number of registered racers across multiple categories throughout the 11-day consecutive race series.
"Cycling in the U.S. has grown tremendously over the last decade and the Tour of America's Dairyland is a stellar example of a series that has helped propel the sport to the next level," says Micah Rice, Managing Director of National Events for USA Cycling. "It is great to see this Midwest series gain so much traction in a small amount of time."
USA Cycling statistics for 2011 show a 28% increase in racer registration from the inaugural year of Tour of America's Dairyland in 2009, with nearly 5,000 entrants competing in 2011. Year three of ToAD, which continued to spotlight the landscape of the dairy state of Wisconsin, included maxed out field limits among nine criteriums, one road race, and a non-aero Time Trial.
"Our very first day of ToAD back in 2009 was the proposed [2016 Chicago] Olympics road course in Blue Mounds State Park...that course made grown men whimper and trees tremble. The day started out with rain and dense, split pea fog, and when we arrived at the course, there was an emergency road crew repairing a ginormous hole," reflected Bill Ochowicz, co-founder of Tour of America's Dairyland. "But that day ended with a safe course, and Matthew Busche, then just a kid from Wauwatosa, Wisconsin, riding for the local ISCorp Team, winning the Pro Men's race."
"There was this humble expression of raw excitement on Busche's face as he took that ToAD podium, and now he's the U.S. Pro Road Champ and racing in the Vuelta a Espana," continued Ochowicz. "Tour of America's Dairyland . . . churning out Champions."
In 2011, ToAD awarded over $130,000 in cash and primes to racers of multiple categories, including the $6,000 Ben's Ultra Prime at the Downer Classic. The generosity of Becker Law Office, sponsor of the ToAD Women's Series, afforded the total combined overall payouts for individual women racers alone to hit $31,000. Also new in 2011 was the $10,000 Pro Men and Pro Women Team Competition powered by 5-hour ENERGY.
"My five partners and I have intense passion for the sport of cycling, and we have the tremendous fortune to be able to tap our collective resources to offer a world-class cycling event. We've worked hard, have an amazing core staff, and are proud to be standing where we are today," said ToAD Executive Director Jack Hirt. "Talk with any rider who's been to ToAD, and they'll tell you they've had a blast here."
"We owe a huge debt of gratitude to the Wisconsin Milk Marketing Board for signing on as our presenting sponsor on day one," said Hirt. "Had Wisconsin Milk Marketing Board chose to not take that leap and believe in the sport of cycling and our vision, Tour of America's Dairyland would have never been given that chance to become the strong, expanding cycling event that we are now."
In ToAD 2011, the top prize of the Pro Men's Team Competition was awarded to Aerocat, whose Serghei Tvetcov took home the coveted yellow and white cowprint Wisconsin Milk Marketing Board Overall jersey. Laura Van Gilder of Mellow Mushroom claimed the Overall Pro Women's title and joined her teammates in celebrating the Overall Pro Women Team Competition victory.
Tentative 2012 dates for Tour of America's Dairyland presented by Wisconsin Milk Marketing Board have been announced as June 21-July 1, 2012. For more information: www.TourofAmericasDairyland.com.