Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Seventh Annual Tour of America's Dairyland Fueled by Chocolate Milk
MADISON, Wis. (June 15, 2015) - The largest competitive road cycling series in the United States is held in America's Dairyland and wouldn't be complete without one of Wisconsin's signature foods-milk. Cyclists across the U.S. and 20 foreign countries will refuel with low-fat chocolate milk as they train for the seventh annual Tour of America's Dairyland (ToAD). They'll also enjoy it after they cross the finish lines on race days.
With an ideal ratio of carbohydrates to protein, low-fat chocolate milk helps athletes replenish energy used during exercise and supports muscle recovery. Studies show that low-fat chocolate milk naturally provides a ratio of nutrients more effectively than most sports drinks-aiding cyclists and other athletes to work harder in their next workout.
As the second place overall finisher in the 2012 ToAD Masters 35+ 3/4 series, the eighth place overall finisher in the 2013 ToAD Masters 35+ 1/2 series and third place overall in the 2014 ToAD Elite 2/3 series with a win in Beloit, Al Krueger, from Menomonee Falls, Wisconsin, knows firsthand the importance of properly rehydrating and refueling after each event.
"When participating in a multi-day, highly competitive and physically demanding series like ToAD, recovering after each day's effort, and getting ready for the next day, is incredibly important and a big challenge," said Krueger. "Drinking low-fat chocolate milk is a great way for me, and all athletes, whether they're competition-minded or more casual, to recover from any effort. And, frankly, it tastes really good."
ToAD, presented by Wisconsin Milk Marketing Board (WMMB), offers 11 straight days of racing from June 18-28, and three new events-the Milwaukee Mile at State Fair Park on June 22; Neenah, Wisconsin, on June 25; and Café Centraal Bay View Classic on June 26.
This year, approximately 6,000 racers are expected to participate and it is anticipated that more than $130,000.00 will be awarded in cash and prizes to the racers.
"As an annual event that helps showcase Wisconsin communities and dairy farm families, we are proud to sponsor the Tour of America's Dairyland," said Dave Bavlnka, vice president of advertising at WMMB. "We look forward to another year of exciting racing competition."
This year, Kemps will provide 13,000 cartons of low-fat chocolate milk to help riders refuel after they cross the finish lines. In addition, WMMB's Win With Chocolate Milk team will be onsite at the Café Centraal Bay View Classic on June 26, and the East Tosa Gran Prix in Wauwatosa on June 28, to share samples of low-fat chocolate milk with spectators.
For the complete schedule of events or to register for the ToAD series, visit www.TourOfAmericasDairyland.com. To learn more about the sports recovery benefits of low-fat chocolate milk, visit www.winwithchocolatemilk.com. For additional information about WMMB or low-fat chocolate milk, contact Heather Porter Engwall at email@example.com or 608-203-7235.
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The Wisconsin Milk Marketing Board is a nonprofit organization of dairy producers that promotes the consumption of milk, cheese and other dairy products made in America's Dairyland.