Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Cyclists Refuel with Chocolate Milk To Get Ready for Tour of America's Dairyland
MADISON, Wis. (May 24, 2012) - As cyclists across the nation train for Tour of America's Dairyland (ToAD), now the largest competitive cycling event in the U.S., many are refueling with nature's recovery drink of choice - chocolate milk.
To rebuild muscle tissue after a strenuous workout, athletes need high-quality proteins in their recovery routine. Research shows athletes are able to work harder in their next workout when they drink chocolate milk instead of popular sports drinks because chocolate milk provides the ideal ratio of carbohydrates to protein needed to replenish energy.
A separate study found that cyclists who consumed chocolate milk instead of other drinks were able to cut at least six minutes, on average, off their ride times when going the same distance.
"I've encouraged riders on my team to replenish with chocolate milk after training for years," said Laurel Green, director of the Early Bird Women's Developmental Cycling Team. "For the greatest performance and recovery benefits, I've found the key is to drink it within 30 minutes of riding."
Entering its fourth year, ToAD will travel to 11 Wisconsin communities, June 21 - July 1. This year, the series added two new courses and improved its scoring system. With huge payouts and four races listed on the USA Cycling National Criterium Calendar, organizers are expecting top racers, excited crowds and a lot more chocolate milk.
"The Tour of America's Dairyland supports healthy lifestyles, both physically and nutritionally," said Dave Bavlnka, vice president of advertising at WMMB. "Cyclists who participate in this event have the unique opportunity to ride through the hills of some of the best dairy farms in the country and then enjoy the nutritional and performance benefits of chocolate milk."
"The chocolate milk at the finish line was a big hit with riders last year," said TJ Brooks of the CZ Velo team. "It's really helpful to have something that's cold, delicious and a great source of protein at your fingertips within minutes of finishing the race to start recovering."
For the complete schedule of events or to register for the ToAD series, visit www.TourOfAmericasDairyland.com. To learn more about the sports recovery benefits of chocolate milk, visit http://wmmb.com/wdc/sports_nutrition.aspx. For additional information about WMMB or chocolate milk, contact Heather Porter Engwall at firstname.lastname@example.org or 608-203-7235.
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Wisconsin Milk Marketing Board is a nonprofit organization of Wisconsin dairy producers that promotes the consumption of milk, cheese and other dairy products made in America's Dairyland.