Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
Venue Change Announced for Tour of America's Dairyland Road Race
Wauwatosa, Wis. - Event promoter Midwest Cycling Series, LLC, has announced a change in venue for its Day 7 road race of the Tour of America's Dairyland presented by Wisconsin Milk Marketing Board (ToAD).
The previously announced road race in the Town of Erin will now take place in Fond du Lac on Wednesday, June 27.
"Concerns over racer safety and the proper closure of county highways and rural roads brought us to this decision," said Executive Director Jack Hirt. "The challenging, secure road race in Fond du Lac is the same course we did in 2009.Busche, House, Hartley and Stemper all landed in the top 10 on the scorching hot day."
Featuring Wisconsin's countryside, the Attitude Sports Road Race is a rural 10.3-mile loop, which will showcase dairy farms and multiple short, steep climbs with the last leg of the course offering some flat terrain for leg relief.
The fourth year of the omnium competition, now the largest competitive cycling event in the U.S., will travel throughout 11 Wisconsin communities, June 21-July 1, and include two road races and nine criteriums, four of which will be on the USA Cycling National Criterium Calendar (NCC).
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About Tour of America's Dairyland
In 2011, Tour of America's Dairyland awarded over $130,000 in cash and primes to racers of multiple categories, including $31,000 in the Becker Law Women's Series and $6,000 Ben's Ultra Prime at the ISCorp Downer Classic. Last year, the top prize of the $10,000 Pro Men's Team Competition powered by 5-hour ENERGY was awarded to Aerocat, whose Serghei Tvetcov took home the coveted yellow and white cowprint Wisconsin Milk Marketing Board Overall jersey. Laura Van Gilder of Mellow Mushroom claimed the Overall Pro Women's title and joined her teammates in celebrating the Overall Pro Women Team Competition victory. Claiming the Oarsman Capital Cat 2 Amateur Green Jerseys were James Bird (ISCorp) and Kelley Hess (Team KENDA). The Wisconsin Milk Marketing Board has been the presenting sponsor of the Tour of America's Dairyland since the pro-am cycling event's beginning in 2009. Over 9,000 cartons of chocolate milk were chugged by ToAD racers as a recovery drink in 2011.
About Midwest Cycling Series, LLC
Midwest Cycling Series, LLC, founder and promoter of the Tour of America's Dairyland, comprises six avid cyclists and successful entrepreneurs including U.S. Cycling Team Olympian and Team Sports, Inc. President Tom Schuler, Olympic Road Race Trials qualifier and former Nova Cycle Sports Foundation President Bill Ochowicz, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, Paul Weaver, founder of one of Wisconsin's longest running multi-sport teams, Team GEARGRINDER, and Jack Hirt, former executive director of the Bike Federation of Wisconsin, who leads day-to-day operations as Executive Director. Official Website: www.TourofAmericasDairyland.com
About Wisconsin Milk Marketing Board
Wisconsin Milk Marketing Board, a nonprofit organization funded by the Wisconsin dairy producers, promotes the awareness and consumption of milk, cheese and other dairy products made in America's Dairyland. Official Website: www.EatWisconsinCheese.com
About the USA Cycling National Criterium Calendar
Created in 2012 to showcase the country's top criterium-only events, the National Criterium Calendar (NCC) recognizes the best crit racers on American soil by employing a season-long rankings system that identifies overall men's and women's series leaders. For more information on the NCC, visit www.usacycling.org/ncc. Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX, and cyclo-cross.
2011 Video/Photographs available upon request - for more information, please contact:
Marketing Communications, Tour of America's Dairyland