Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
FOR IMMEDIATE RELEASE
Tour of America's Dairyland to Feature Nine Days of Pro Women's Racing
MILWAUKEE, WI - In its inaugural year, the Tour of America's Dairyland presented by Wisconsin Milk Marketing Board will come out of the gate featuring a Pro Women's race at every venue, June 18-28. The new, professionally-produced cycling series will host two road races and seven criteriums in eight Wisconsin cities.
Tour of America's Dairyland Executive Director Jack Hirt said it was important to the Tour's producer, Midwest Cycling Series, LLC, and Wisconsin Milk Marketing Board that pro women not only be allowed the opportunity to race every day but that daily payouts for women be fair as well.
"Having experienced racers like Bill Ochowicz as founding members of the Tour of America's Dairyland, it was apparent from day one planning that pro women would have a solid opportunity to race at every stop of the Tour and take home some well deserved payouts," said Hirt.
Presenting sponsor Wisconsin Milk Marketing Board has recognized that a growing number of women are participating in cycling races.
"Reaching women is a very important strategy for Wisconsin Milk Marketing Board in promoting Wisconsin dairy products," said Dave Bavlnka, Wisconsin Milk Marketing Board Vice President of Advertising, "not only because of the nutritional benefits of dairy for women but also because women are the main decision makers when it come to family nutritional needs."
Women's teams committing rider representation at the Tour of America's Dairyland include Team Type 1, Team Kenda and Team BH.
"I'm super stoked about the Tour of America's Dairyland," said Team Type 1 rider Samantha Schneider, a West Allis, Wis. resident. "Women riders crave a multi-day shot like this, and the Tour of America's Dairyland will be showcasing what true pro women's racing looks like right here in Wisconsin's own picturesque backyard."
A new, professionally-produced 10-day series featuring criterium multi-lap races and road races, the Tour of America's Dairyland will pay out nearly $90,000 in cash prizes and primes, or rider incentives, in its inaugural year to professional and amateur men and women athletes of multiple categories. Several Wisconsin cities will host the various stages of the Tour of America's Dairyland, which runs June 18-28, and will kick off in Waterloo, home of the Trek Bicycle Corporation. The tour includes the Downer Classic on Milwaukee's Eastside, which will feature Ben's Cycle "Super Prime". Complementing the racing in the Wisconsin cities of Milwaukee, Waterloo, Grafton, Manitowoc, Fond du Lac, Sheboygan, Greenbush and Waukesha, will be live entertainment, family activities, and a sports expo produced by Racers Against Childhood Cancer (RACC).
Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.tourofamericasdairyland.com.
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For more information, please contact:
Marketing Communications, Midwest Cycling Series
Executive Director, Midwest Cycling Series