Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
FOR IMMEDIATE RELEASE
Tour of America's Dairyland Sponsorships Extend Leaders Jerseys to More Categories
Wauwatosa, Wis. - Racers and spectators of this year's Tour of America's Dairyland presented by Wisconsin Milk Marketing Board, June 16-26, will be seeing spots ... lots and lots of spots. Cow splotches, actually.
For the third consecutive year, the daily race winner in every category (Pro Men 1/2, Pro Women 1/2/3, Cat 2/3 Men, Cat 3/4 Women, Cat 4/5 Men, Masters 1/2/3 35+ and Masters 3/4 35+) will receive the coveted black-and-white Wisconsin Milk Marketing Board winner's jersey on the podium.
The Overall Pro Men leader at the end of every day will don the yellow-and-white cow print jersey while, recently announced, the Overall Pro Women leader will receive the Becker Law Pink Jersey. Overall 2010 Men's and Women's Pro titles went to James Stemper (KENDA 5-hour ENERGY p/b GEARGRINDER and Sarah Caravella (Team CARD).
Also returning this year is the generous Amateur Green Jersey sponsorship from Oarsman Capital, a Registered Investment Advisor based in Wisconsin. Daily, the overall leading Cat 2 male and female racer will be awarded the Oarsman Capital Green Jersey. Last year, Chris Arndt (LAPT) and Tina Schofield (zMotion) took top amateur honors along with the Overall green-and-white jerseys.
New in 2011 is the SportsBaseOnline Red Jersey, which will be presented to the daily leader in the Men's Cat 4/5 category. The Overall Men's Cat 4/5 winner will receive the Pactimo-designed red-and-white cow print jersey along with $350 from SportsBaseOnline.
In all, over $126,000 in cash and mega primes will be awarded to racers of multiple categories during the 2011 Tour of America's Dairyland presented by Wisconsin Milk Marketing Board. Tour of America's Dairyland, a stop of the USA CRITS Series, will feature nine criteriums, one road race, and a non-aero equipment time trial across 11 Wisconsin communities: Shorewood, Thiensville, Grafton, Waukesha, Greenbush, Schlitz Park in Downtown Milwaukee, Ripon, Sheboygan, Fond du Lac, Downer Avenue on Milwaukee's Eastside, and Madison, the state Capitol.
Register now at SportsBaseOnline.
Additional 2011 Tour of America's Dairyland news will be continually updated on the Official Website (www.TourofAmericasDairyland.com), on Facebook (Tour of America's Dairyland), and on Twitter (@ToADcyclingrace).
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2010 Video/Photographs available upon request.
For more information, please contact:
Marketing Communications, Tour of America's Dairyland