Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
2014 Tour of America's Dairyland Race Venues Released
Following up on a record-breaking fifth year in 2013 featuring 6,200 starting cyclists from 13 countries and 43 of the United States competing for more than $150,000 in cash and primes before 150,000 spectators, race promoter Midwest Cycling Series, LLC, has announced the 2014 schedule for the Tour of America's Dairyland presented by Wisconsin Milk Marketing Board ("ToAD"). The sixth year of the omnium competition will travel to 11 Wisconsin communities in as many days, June 19-29, 2014, and include two dates on the USA Cycling National Criterium Calendar ("NCC") and bring one new closed course venue into the ToAD fold.
Thursday, June 19
Shorewood Criterium Cycling Classic
Friday, June 20
East Troy Cycling Classic (Criterium)
Saturday, June 21 (NCC Event)
Giro d' Grafton (Criterium)
Sunday, June 22 (NCC Event)
Waukesha Carl Zach Cycling Classic (Criterium)
Monday, June 23
To Be Announced
Tuesday, June 24
Schlitz Park Criterium (Downtown Milwaukee)
Wednesday, June 25
Elkhart Lake Race at Road America
Thursday, June 26
To Be Announced
Friday, June 27
Fond du Lac Commonwealth Classic (Criterium)
Saturday, June 28
ISCorp Downer Classic (Milwaukee's Eastside)
Sunday, June 29
East Tosa Gran Prix (Wauwatosa)
The final 2014 ToAD venues will be announced in February.
Online registration is expected to open in March. Updates will be posted on the Official Website (www.TourofAmericasDairyland.com), on Facebook (Tour of America's Dairyland), and on Twitter (@ToADcyclingrace).
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About Tour of America's Dairyland
Over $150,000 in cash and primes was awarded to racers of multiple categories, including more than $11,000 in cash primes alone at the ISCorp Downer Classic during the 2013 Tour of America's Dairyland presented by Wisconsin Milk Marketing Board. Nearly 6,200 racers took to the ToAD start line over the course of 11 days with 14,000 carton of low-fat chocolate milk chilling on ice to aid in their recovery at the finish. Taking home the coveted Overall yellow cowprint jersey was Ricardo Escuela (Predator Carbon Repair) with Alexander Ray (ISCorp pb Intelligentsia) and Jeyson Camilo Ulloa (Indeportes Boyaca) rounding out the Pro Men's podium. On the Pro Women podium, Samantha Schneider stood tall in the Becker Law pink Overall jersey, with Laura Van Gilder (Mellow Mushroom) and Cari Higgins (ExergyTWENTY 16) standing at her sides in second and third, respectively.
About Midwest Cycling Series, LLC
Midwest Cycling Series, LLC, founder and promoter of the Tour of America's Dairyland, comprises six avid cyclists including Olympic Road Race Trials qualifier Bill Ochowicz, Paul Weaver - successful entrepreneur and decades-long supporter of cycling teams and events, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, Olympic cyclist Tom Schuler, and Jack Hirt, former executive director of the Bike Federation of Wisconsin, who leads day-to-day operations as ToAD Executive Director.
About Wisconsin Milk Marketing Board
Wisconsin Milk Marketing Board has been the presenting sponsor of the Tour of America's Dairyland since the pro-am cycling event's launch in 2009. Wisconsin Milk Marketing Board is a nonprofit organization of Wisconsin dairy producers that promotes the consumption of milk, cheese and other dairy products made in America's Dairyland. Official Website: www.EatWisconsinCheese.com
About the USA Cycling National Criterium Calendar
Created in 2012 to showcase the country's top criterium-only events, the National Criterium Calendar (NCC) recognizes the best crit racers on American soil by employing a season-long rankings system that identifies overall men's and women's series leaders. Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX, and cyclo-cross. Official Website: www.usacycling.org/ncc
2013 Video/Race Photos available upon request; please contact: