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Win with Chocolate Milk
Daily Cow Tip
- Mrs. Anne Picket began operating Wisconsin’s first cheese factory in 1841 on the family farm near Lake Mills using milk from her neighbors' cows to produce butter and cheese. This continued until 1845, when the level of production and demand grew too large for her kitchen. By 1869, Wisconsin produced over 3 million pounds of cheese, and that number would more than quadruple within 10 years.The nation’s first dairy school was created at the University of Wisconsin-Madison in 1890, where it remains the country’s top Dairy Science Department.Several popular cheese varieties were invented in Wisconsin. Brick Cheese was invented in 1877 and named for its brick-like shape created when real bricks are used to press moisture from the cheese. And Colby Cheese was created in Colby, Wis. in 1885.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930.National June Dairy Month began as National Milk Month in 1937 as a way to promote drinking milk. Wisconsin held its first June Dairy Month in 1939, expanding the celebration to include milk, cheese, butter and ice cream.Wisconsin dairies help to fuel our state economy at the rate of more than $50,000 per minute. These dollars support schools, roads and businesses in our local communities.Wisconsin dairy cows produce much more than just great milk – each cow generates more than $34,000 each year in economic activity. This means the average 250-cow dairy farm contributes more than $8.5 million each year to our state’s economy.Dairy is the largest segment of Wisconsin Agriculture, 19% of all agricultural jobs in Wisconsin are related to the dairy industry across 300 different careers.Wisconsin is currently home to 1.28 million dairy cows – that’s as many cows as there are Wisconsin school children!Wisconsin has more dairy cows per square mile than any other state.The average yearly milk production for a Wisconsin cow is 22,668 pounds (or 2,636 gallons). That’s more than 42,000 8-ounce glasses of milk from just one cow – enough for you to drink 115 glasses of milk every day for a year!It takes 12 pounds of milk to make one gallon of ice cream, 10 pounds of milk to make one pound of cheese, and 21.8 pounds of milk to make one pound of butter.Wisconsin cheesemakers produced a record-breaking 3.0 billion pounds of cheese in 2015; 127.5 million pounds more than 2014. If Wisconsin were a country, it would rank 4th in the world in terms of total cheese production, behind the U.S., France and Germany, and just ahead of Italy.Finding a favorite ice cream flavor in Wisconsin requires lots of sampling – there are more than 300 different flavors produced within the state.Wisconsin dairies help fuel our state economy at the rate of more than $82,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.Wisconsin dairies help fuel our state economy at the rate of more than $80,000 per minute. In the time it takes you to drive the more than 400 miles between Superior and Pleasant Prairie, the dairy industry has generated more than $33 million dollars for the economy.National June Dairy Month began as National Milk Month in 1937 to promote drinking milk. That same year, the average price of a new car was $760, gas cost $0.10 per gallon and milk was $0.50 per gallon.Wisconsin has been a leader in dairying for more than a century and was officially named “America’s Dairyland” in 1930. Ten years later, in 1940, it became the official license plate slogan.Colby cheese was created by John Steinwand, in Colby, Wisconsin in 1885, the same year the automobile was invented.Wisconsin has more dairy cows per square mile than any other state and produces more than 2 billion pounds of milk each month! That’s roughly the weight of 500,000 sedans.
9th Annual Tour of America's Dairyland Race Cities Released
Schedule Includes Return to Iconic Wisconsin Race Venue; Announcement of New Scoring System
In 2016, the Tour of America's Dairyland ("ToAD") presented by Wisconsin Milk Marketing Board (WMMB) hosted nearly 1,000 unique racers of multiple categories from Junior to Pro level, from 42 United States and 16 countries. More than $175,000 in cash and primes was awarded before an estimated crowd of 175,000 dasherboard-banging and cowbell-clanging fans. On average, 515 athletes competed daily across the 10 consecutive days of ToAD, the largest competitive road cycling event in the U.S.
Continuing New Year's celebrations, race promoter Midwest Cycling Series, LLC, has released its Official 2017 ToAD Schedule for the 11-day omnium competition, which will travel, for the first time, to all 10 Wisconsin communities visited in 2016, as well as one famed southern Wisconsin race venue to kick off its ninth year.
2017 ToAD Race Schedule
Thursday, June 15
Kenosha Food, Folks and Spokes
Friday, June 16
East Troy Cycling Classic presented by Dennis & Janice Klumb Family Foundation
Saturday, June 17
Giro d' Grafton presented by Celebrate Grafton
Sunday, June 18 - Father's Day
Waukesha Carl Zach Cycling Classic presented by Couri Insurance
Monday, June 19
Downtown West Bend Concourse presented by Delta Defense
Tuesday, June 20
Schlitz Park Criterium
Wednesday, June 21
Port Washington Race the Harbor Criterium
Thursday, June 22
Shorewood Criterium Cycling Classic presented Tim Hart DDS, Rainbow Jersey Bicycles & the Village of Shorewood
Friday, June 23
Café Centraal Bay View Classic presented by the KK BID
(Criterium on Milwaukee's South Side)
Saturday, June 24
ISCorp Downer Classic presented by Smart Choice MRI
(Criterium on Milwaukee's Eastside)
Sunday, June 25
East Tosa Gran Prix presented by East Tosa Alliance
(Criterium in Wauwatosa)
"We are proud to welcome all of last year's ToAD venues back to the 2017 line-up. It's a testament to the professionalism and talents of the riders that the leaders of all 10 2016 communities requested ToAD's return in 2017 to entertain their constituents," said Executive Director Bill Koch. "And we, along with our long-time title sponsor Wisconsin Milk Marketing Board and the dairy farm families of Wisconsin, are proud to welcome Kenosha's "Food, Folks and Spokes" criterium to the ToAD line-up as our series opener. Athletes with a history of racing in Wisconsin will undoubtedly recall the fun course and the remarkable fan support along with complementary non-racing activity in Kenosha. Kenosha will be a strong kick-off to our stellar 2017 ToAD line-up."
The promoter also announced a new omnium points calculation structure for 2017. Historically, jersey leaders were determined by the total number of points accrued across the total number of rider race days. That number of total race days varied by rider. To level the field, points earned from up to the best eight race days for each respective rider will be totaled for final omnium standings.
"A large percentage of our riders have been racing with us from our first or second year, and in a recent survey, they expressed concern over work or family commitments precluding them from not being about to compete at ToAD for two weekends plus a full week of racing," said Koch. "So to afford more athletes the opportunity to participate in the omnium competitions, we will be counting points earned in each of their best eight races. This removes some of the stress from those who feel they would be eliminated from the omnium competitions for not being able to make every day of ToAD or for taking an off day or for even having a rough race day due to a mechanical."
Online registration will open prior to March 1, 2017.
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About Tour of America's Dairyland
More than $175,000 in cash and primes was awarded to racers of multiple categories during the 2016 Tour of America's Dairyland presented by Wisconsin Milk Marketing Board before 175,000 spectators. More than 10,000 cartons of low-fat chocolate milk chilling on ice aided nearly 1,000 unique racers in their recovery at the finish. Taking home the coveted Wisconsin Milk Marketing Board Overall yellow cowprint jersey was Brandon Feehery (Astellas) with Owen Gillott (Echelon-Storck) taking second. On the Pro Women podium, Peta Mullens stood tall in the Boston Store pink Overall jersey, besting Tina Pic (Happy Tooth Dental) by just two points. Feehery and his Astellas mates took the overall Smart Choice MRI Pro Men's Championship Team title with respected industry veteran Laura Van Gilder and her Mellow Mushroom/Pepper Palace teammates leading the charge in claiming the Pro Women's Overall Team title.
ToAD updates will be shared via:
2016 Video/Race Photos available upon request; please contact:
Marketing Communications, Tour of America's Dairyland